Emmy award winning journalist, producer, film maker and Latin media marketing entrepreneur, Giselle Fernandez is currently the creator and host of the award winning on line interview series, "Big Shots," for Emmis Publishing's, Los Angeles Magazine. Her exclusive interviews with titans of industry, thought leaders and trend setters from around the globe, not only delve into the economic landscape of America but the impact diversity and multi cultural demographics have on our future.
As President of her own production, management and consulting company, Fernandez focuses on Latin themed productions for both English and Spanish language distribution and is currently in development on several productions, most notably, executive producing the life story of legendary Latino baseball hero, Roberto Clemente, among other Latin themed content. Fernandez also has an impressive cadre of Latin artists and professionals who seek to build their brands in a cross-over market and expand their presence, while finding multiple applications for their businesses. Fernandez also consults to corporate America on marketing strategies to the Latino consumer.
As former Managing Director of Creative World Talent Management, a division of the Trump Group, a principal investment firm specializing in growth capital and buyout investments, Fernandez oversaw a diverse global media operation with special emphasis in Latin America and the U.S. Latin market.
Fernandez fostered a robust and growing bridge between the U.S. and Latin media markets in Mexico and opened new doors to shared entertainment on all sides of the border in print, film, television and web programming.
As President and Co owner of Dynamic Direct Marketing, Fernandez launched a fashion line of women's slimmers called "Cheats" into the Mexican and American market place to be sold in Sears Mexico and Walmart USA in the fourth quarter of 2014. She oversees all marketing, branding, celebrity endorsements and merchandizing of the line and its expansion.
Fernandez continues to leverage her relationships in Latin America with a focus on engaging dynamic Latino based entertainment and media businesses. Fernandez seeks out companies at a pivotal point in their development when they are in need of either capital or management and provide either or both, as needed, to enable these companies and their managers to realize their full potential.
Fernandez is best known over the past decade, for her coverage of international news stories and major events and for her documentary film production. Fernandez completed her first feature length documentary in 2004, "Our Story", the compelling tale of an eleven year old Hispanic boy with cancer who hoped telling his story would shed light on the health care crisis facing low income kids in the Latin community.
Fernandez has made significant contributions to the CBS and NBC networks. Among her numerous posts, Fernandez anchored NBC's weekend edition of the "Today Show" and Sunday edition of the "NBC Nightly News." She also handled special and foreign assignments for the NBC network. Prior to that, Fernandez served at CBS News substituting for Paula Zahn on "CBS This Morning," Dan Rather on the "CBS Evening News" and Connie Chung on the "CBS Weekend News". Additionally, Fernandez was a regular contributor to CBS "Sunday Morning," "Face the Nation" and "48 Hours." Her on the spot coverage of international news stories from locations such as the Gulf War, the US Invasions of Haiti and Panama, the Somalia and Bosnian Wars, Hurricane Andrew, the 1993 World Trade Center and Oklahoma City bombings, and interviews with global leaders like Fidel Castro, Henry Kissinger, Presidents William Clinton and George H.W. Bush, Vice-President Albert Gore and U.N. Secretary General Boutros Boutros-Ghali, garnered this news veteran five Emmy Awards.
Fernandez, known for her unique style of interviewing, co-hosted "This Week in History," a one-hour weekly documentary series profiling famous people and events in history on A&E Network's History Channel and profiled Hollywood's a-list celebrities as the original co-host of NBC's nightly entertainment news magazine, "Access Hollywood." From Barbra Streisand to Sharon Stone to Robert Redford and Tom Cruise, Fernandez was a favorite, and highly regarded as one of the finest interviewers in the business. In the words of Oprah Winfrey after a Fernandez profile, the talk show Queen summed it up best with, "She's a magical smart girl." Most recently, before going into business, Fernandez co-anchored the Tribune Broadcasting company's morning news out of Los Angeles, KTLA Channel 5 News, and competed in the second season of ABC's Dancing with the Stars.
Born in Mexico and raised in Southern California, Fernandez graduated from Sacramento State University with a bachelor of arts in Journalism and Government.
She is a member of the Banc of California Hispanic Advisory board, a founding member of President Barack Obama's Futuro Fund, appointed by the President to the board of the John F. Kennedy Center for Performing Arts, a member of the board of Trustees for City Year, Los Angeles, member of the board of trustees for Excelencia in Education, a member of the board of trustees of the Hispanic Heritage Foundation and member of the board of trustees for the Eva Longoria Foundation.
Fernandez is a former trustee of the Latin Grammys, Latina magazine, National Counsel De La Raza and Children's Hospital Los Angeles, where she remains active an ambassador. While on the Board of Children's Hospital Los Angeles, Fernandez founded and Executive produced the Hospitals signature bi-annual fundraising extravaganza, "Noche de Ninos", which has raised almost thirty million dollars to date.
Fernandez was recently awarded the 2014 Imagen Award for Best on line Interview Series, received a 2014 Life Time Achievement Award for Broadcasting from the Golden Mike Foundation. Fernandez was named the philanthropist of the year, Hispanic philanthropist of the year and was awarded the Legislative Hispanic Caucus Hispanic Spirit Award for her work with children and education. Fernandez was recently inducted to the Latina Women's Museum in Sacramento honoring outstanding Latinas in California.
Fernandez is an avid collector of Latin American art and the work of famous women photographers. Fernandez lives in Los Angeles with her 10 year old daughter, Talei.